10 Great Questions to Ask a B2B VP of Marketing During an Interview

Hiring the right VP of Marketing for a B2B company is crucial. This executive role requires a deep understanding of both the strategic and operational aspects of marketing. The VP of Marketing will be responsible for driving campaigns, generating leads, increasing brand awareness, and ultimately supporting business growth. Featured Partner Great talent assessment software. Identify…

5.5K •Sep 10, 2024

How Brian Pontarelli Scaled FusionAuth to 6,000+ Customers

Brian Pontarelli is the Founder and CEO of FusionAuth, one of the leading customer identity and access management platforms. FusionAuth allows you to add login, registration, SSO, MFA, and many other useful features to your app. Over 6,000 customers have signed up for FusionAuth in just six years. To understand his methods, we conducted an…

15.8K •Aug 29, 2024

5 Tactics for B2B Video Ads That Actually Convert

Video ads are an essential tool for B2B marketers, providing a powerful way to showcase products and connect with potential clients. Unlike traditional text or image-based ads, videos can engage audiences with both visuals and sound, making the message more compelling and memorable. But creating a video ad that actually converts requires more than just…

3.6K •Aug 26, 2024

How to Build, Manage, and Scale a B2B Sales Team

Building, managing, and scaling a B2B sales team is a complex task that can make or break a business. Sales teams are the driving force behind revenue generation, and having a well-structured and effective team is crucial for growth. This article will guide you through the essential steps to build a successful B2B sales team…

4.5K •Aug 26, 2024

12 Sales Training Techniques to Build an Unstoppable Sales Team

Building an unstoppable sales team is essential for any business aiming for sustainable growth. Effective sales training is the foundation of this process, equipping your team with the skills, knowledge, and confidence they need to close deals consistently. Featured Partner Great talent assessment software. Identify the best candidates faster. Great Talent Assessment Software Screen and…

4K •Aug 19, 2024

How to Make a Great Explainer Video (Ultimate Guide for 2024)

Explainer videos are a powerful way to communicate complex ideas quickly and clearly. They can help you showcase your product, service, or concept in a way that’s easy for anyone to understand. Featured Partner Turn Ideas Into Videos. Powerful AI Video Creator. Create Attention Grabbing Videos Turn ideas into videos. Powerful AI video creator. Learn…

4.9K •Aug 16, 2024

InVideo Review: Should You Try an AI Video Editor

Every business needs to create lots of videos. BUT … the traditional path of creating videos is expensive and time consuming. You need to have an editor, a voiceover person, stock footage, and music. This is why every company needs to try InVideo. It will allow you to create BEAUTIFUL videos with text prompts. Visit…

5.1K •Aug 08, 2024

How to Create a Great Video Ad for Your Business

Creating a great video ad for your business is an effective way to engage with your audience and promote your products or services. Featured Partner Turn Ideas Into Videos. Powerful AI Video Creator. Create Attention Grabbing Videos Turn ideas into videos. Powerful AI video creator. Learn More Here’s a guide to help you craft…

8K •Aug 08, 2024