Influencer marketing isn’t just for B2C brands. B2B companies can also benefit from partnering with industry influencers to boost their marketing efforts.

Here are 6 unique ways to leverage influencers in B2B marketing.

1. Co-create valuable content

Example: HubSpot, a leader in inbound marketing, frequently collaborates with influencers to co-create eBooks, webinars, and blog posts. By partnering with industry experts, they provide high-value content to their audience while leveraging the influencer’s reach and credibility.

2. Host joint webinars

Example: Salesforce, a leading CRM provider, often hosts webinars featuring well-known industry influencers. These joint webinars attract a larger audience, as influencers bring their followers, increasing the event’s reach and engagement.

3. Influencer curated newsletters

Example: LinkedIn Marketing Solutions collaborates with influencers to curate content for their newsletters. Influencers select articles, tools, and tips that their followers find valuable, making the newsletters more appealing and trustworthy.

4. Expert roundups

Example: Oracle regularly features expert roundups on their blog, where influencers share their insights on industry trends. These roundups not only provide valuable information but also encourage influencers to share the content with their audience.

5. Product reviews and demos

Example: Microsoft often collaborates with tech influencers to review and demonstrate new software and tools. These reviews provide potential customers with an in-depth look at the product from a trusted source, aiding in the decision-making process.

6. Industry event collaborations

Example: Cisco partners with influencers to host and promote industry events, such as conferences and expos. These collaborations help attract a larger audience and enhance the event’s credibility and visibility.

Conclusion

Leveraging influencers in B2B marketing requires a strategic approach, focusing on building genuine relationships and creating value for your audience.

By co-creating content, hosting joint events, and involving influencers in various marketing activities, B2B companies can significantly enhance their reach, credibility, and engagement.

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